Bullfrog Power, a green energy supplier, asked that question of its customers last month, and they answered in droves: from individuals to huge companies like Walmart; from non-profits to large municipalities; and more.

And what kinds of things are they pledging?

  • “To reduce household trash to one bag per person per year”
  • “To join a co-operative, to buy used goods and to ‘free-cycle’ what I don’t need”
  • “To buy carbon offsets for all our air travel” (from a musical group)
  • “To eliminate single-use boxes on most orders and save 76,000 boxes”
  • “To be 100% supplied by renewable energy, and a zero-waste company” (from Walmart!!)

That’s just the start.  Read more – and be inspired, as I was – at Bullfrog’s website.  Then plan your 2012 environmental story!

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