The power of an idea

March 23, 2010

Earth Hour is a magnificent example of the power of an idea.  It started in 2007, when people in Sydney, Australia were challenged to turn off all unnecessary lights and electrical appliances for just one hour.

Two years later, over 4,000 cities in 88 countries took part.  The Sydney Opera House, the Eiffel Tower, UN Headquarters and the CN Tower were among the landmarks that turned out their lights.  Across Toronto, power consumption dropped by 15%.

Earth Hour happens this Saturday, March 27 at 8:30-9:30 local time.  Please take part: turn off lights, turn off appliances and unplug things that use ‘phantom power’ even when they are off.  Find out more at www.wwf.ca/earthhour.

Let’s show that, working together, we can make a HUGE difference.  And when it’s over, let’s resolve to make every hour Earth Hour.

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