The difference a good tire makes

April 15, 2014

Save with Low Rolling Resistance tires

If you’re in the market for new tires, look for Low Rolling Resistance (LRR) tires. Here’s why.

When you drive, your tires flex a bit at the point where they make contact with the road, and then relax back into shape while they are not contacting the road. The friction of this continuous flexing and relaxing is called Rolling Resistance. It creates heat in the tire (touch a tire after a trip and you’ll feel the warmth), and makes your engine work harder to turn the tire and move your vehicle – thus affecting fuel economy.

Today, many manufacturers offer Low Rolling Resistance (LRR) tires, which can improve fuel efficiency by 4%. That may not sound like much, but that can amount to $100 saved over the life of a tire – meaning the tires virtual pay for themselves!

Unfortunately, no standard or certification has yet emerged to identify LRR tires. (Goodyear and Canadian Tire have their own logos; Bridgestone has a brand and Michelin has a neat one-minute video demonstrating Low Rolling Resistance.) However, ask for them the next time you shop for tires – good for you, your wallet and the environment!


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